How to Use Facebook to Grow Your Database

Whether you’re seasoned or new to the industry, utilizing your Facebook friends can be a great way to grow your database.  
Are you looking to build up your database? I recently got a great idea of how to do just that from my friend, business coach, and trainer: Brian Eisenhower.

As a team, he taught us a fun trick and tool to build your database by simply using Facebook. More than likely, you’re already on there, so why not make it purposeful?

Get on your smartphone and go into your Facebook mobile app. From there, go to your profile page and you’ll find your friends list in ascending order. Eventually, you’ll create a private message to send out to your friends list, but remember Facebook’s regulations—you’ll get into trouble if you send a message to too many people. The way around this barrier is to send your message out to 20 people a day, just to avoid “Facebook jail.”

As far as what this message contains, make it generic since you’ll be copying and pasting it. Here’s the script that I use:
Keep your message short and sweet.
“Hey, it’s Jenny. How have you been? I’m updating my real estate database and I’d like to send real estate info from time to time. My real estate business was amazing last year.” Or, as an alternative to that line, “I’m new to real estate and I need to be better about staying in touch with people I know. Would you mind replying with your home address, phone number, and email to help me out?”

Keep your message short and sweet. It’s amazing; people actually respond, and these are your Facebook friends, so it’s likely that they know you and want to support you.

Use this tip to build your database. I’ve found that even though you might be an agent who’s been in business for a while, you might be missing out if you’re not utilizing Facebook to expand your reach.

If you have any questions or thoughts about this approach, please reach out to me. If you give it a try, I’d love to hear your results as well!

3 Types of Video to Add Value to Your Real Estate Business

There are three types of videos agents should make in order to personalize and improve the quality of their business.  
Today I’m going to talk about three videos that you need to make for your real estate business right now.

A lot of times I am asked about where to get started. To be honest, video has really changed my business and my life. Simply by being a real person, people will trust you, like you, and use you to help them with their real estate needs.

The first video I ever made was a pre-listing video. I find value in sending a video in advance before I get to the property; this way, the clients recognize me when I get to the door and they know what to expect. In the video, I just tell them about how I look forward to meeting them, what our objectives will be for our time together, as well as some links for them to review.
I find value in sending a video in advance before I get to the property; this way, the clients recognize me when I get to the door and they know what to expect.
Another video to make in advance is one geared towards buyers. Do the same thing as the first video I mentioned, only make this one like a buyer consultation. Let them know that you are excited about meeting with them and give them some links to materials to get started. Mention the importance of pre-approval, if they are obtaining a mortgage, downloading your apps, and anything else they can do before your in-person consultation.

Finally, the third video to make can be used for buyers, sellers, and the general public. Talk about your value proposition—are you on a team or are you a single agent? How will you best serve them in their real estate ventures?

You can make these videos cheaply, even on your phone, upload them to YouTube, and share them on social media. If you really want to get fancy, you can later enlist the services of companies to help you edit them, but do not let the editing and details bog you down.

I can share my videos with you so that you will have an idea of what to do. If you have any questions, please feel free to reach out to me. I would love to help you.

How Relationship Patterns Influence Our Business

If you keep track of relationship patterns, you’ll see that making one contact can lead to a windfall of transactions down the road.  
If you look in the video above, you’ll see I’m holding a piece of paper I’m really proud of that I want to share with you. It’s a flowchart of a relationship pattern my team and me have been tracking. 

What this shows me is that making one contact, making one relationship, and helping one family with their relationship needs can lead to over 30 other transactions. 

If you take those 30 units and multiply them by our average commission of—let’s say—$5,000, that’s over $300,000 of gross commission income we can bring in as a team, all by being purposeful and having a database that applies systemized touches. And, it’s fun!
Give thanks to the people who help you with your business.
So, make sure you notice relationship patterns. The reason I was reminded to share this with you is that Nate, one of our sales associates, has been working with some new clients buy and sell homes, and we retraced those transactions to a friend I went to college with whom we helped buy and sell a home last year. 

That sign in the yard led to another listing across the street, which led to an open house guest, which led to four other families we now get to help. Celebrate these kinds of patterns and don’t forget to reward the people who help you with your business.  

As always, if you have any questions or there’s anything else I can assist you with, don’t hesitate to reach out to me. I’d love to help you.